The political marketing industry has become immensely influential in this day and age, largely because of the different mediums through which politicians can market themselves. There are internet marketing firms that handle online political marketing, and there are marketers who deal with political marketing in a more hands-on way.
Since the 1960 election between Richard Nixon and John F. Kennedy, political campaigns have been closely tied to strategic marketing plans. Today, political marketing does more than just influence people to vote for one candidate or another; it often helps to garner support for legislation.
Around a tenth of donors to political campaigns have made their donation either through a mobile app or through a text message. In addition, political candidates and influencers are increasingly turning to social media to interact with constituents, because social media is a valuable sphere for political communication.
The field of political communications combines the traditional disciplines of communications and political science to analyze how information spreads and influences political campaigns and actions. Nowadays, there are a number of clases de politica, or political classes, that teach the value of political marketing. Clases de politica can be found in a number of different places, and can make a difference in improving one’s ability to effectively market one politician or another.
At the end of the day, political marketing is extremely important, and it makes sense that it will continue to be important as there are more and more ways to broadcast political marketing ideals across the world. The internet continues to be arguably the most powerful medium through which to engage in political marketing, and it is safe to say that political marketing is extremely important.